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matthew knight

Senior Creative and Innovation Strategist


Book me directly!

Getting me on your project just got easier.

I'm a 20 year veteran of digital, innovation and creative businesses, and have most recently been head of strategy and innovation for Carat UK.

My experience is a mix of creative, product, above the line, digital, media and advertising agencies - and above all else I love:

- getting to the heart of problem
- developing thinking which lives across the entire experience
- leading teams who work together brilliantly
- living slightly in the future, and making it happen sooner

I've worked for agencies including W+K, Anomaly, AMV, M&C Saatchi, and brands including Nike, Innocent, Philips, British Gas, GoCompare and Arla. I'm a D&AD award winner, regular writer for publications like The Drum, Campaign, The Grocer, and spend 20% of my time on non-commercial and non-profit projects.

London, GB


Strategy, Innovation, Creativity, Leadership, Brand, Technology, Future, Ecosystem, Experience

Work History

Carat UK

Head of Strategy and Innovation

August 2012 – October 2017


Creative Strategist

June 2008 – August 2012


Founding Partner

July 2001 – July 2008