Lucianne Soley

Freelance Graphic & Digital Designer


Having spent a number of years in the global fashion industry, I have taken the jump into full-time freelance in order to take on both project and retainer-based work for a multitude of clients, from luxury fashion retailers, start-ups, supporting entrepreneurs to investment advisories, freelancers and even engaged couples!

I am just as happy on short-term or long-term projects, as I am working with you on a monthly retainer basis or by the hour; nothing is too little or too large! I’ve been fortunate with my time in the retail and fashion industries developing a wide network of contacts, from top marketers to copywriters with that magic touch, who are willing and very capable in jumping on board when needed. I am able to work in your office on a day rate, but sometimes I do like to work remotely.

London, GB


Adobe Illustrator, Adobe InDesign, Branding, Digital design, Adobe Photoshop, Dreamweaver, Premiere Pro, Graphic design, Sketch, Printed Collateral, Luxury, Retail, Web Design, Responsive design, Logo design, Brand Identity, Brand Guidelines, Retouching, Website Design, Squarespace Website Design, Email Design, Social Media, Instagram Stories, Display Ads, Presentation Design, Event design, Marketing, Vinyl, Signage, Wedding, LIghtbox, Leaflet, Flyers, Lookbook, Invitations, Stationery, Packaging

I've had the unique opportunity to work across the retail sector from high st to couture. I pride myself on having a trained ear to really listen (or read!) the brief and requirements, knowing the right questions to ask and therefore fulfilling the project more efficiently. I've been told that I have a unique grasp on the all-important commerciality/design balance, I think are both are equally important and the scale really shouldn't tip one way or the other!

Work History

Kurt Geiger LTD

Creative Design Manager
Fashion eCommerce Retail
June 2017 – October 2019

Monica Vinader

Lead Graphic & Digital Designer
eCommerce Fashion Retail
Aug 2015 - Jun 2017 – 2 years

Monica Vinader

Senior Digital Designer
eCommerce Fashion Retail
Jan - Aug 2015 – 8 months

La Perla

Digital Designer
eCommerce Fashion Retail
2013-2014 – 1 year
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I've worked with Lucianne on both an inhouse and freelance basis, and can't recommend her enough. Not only is her work of an incredibly high standard and her experience in innovative digital design second to none, she is also organised and logical in her approach, and an all round pleasure to work with.

Hannah Spicer, Marketing & CRM Consultatant