James Walters



I've worked within media since 2007 as a news director, editor, and journalist.
During that time I honed my writing and grammar, and have recently worked with some exciting brands, including Metro Bank, Asto, Optus Digital, SmartTrade App, Daffy's Gin, and The Restaurant Group.

I bring a fresh approach to creating the tone-of-voice for businesses and specialise in copy for websites.

London, GB


writing, copywriting, blogging, web content, tone of voice, Editing, Proofreading, Copywriter, Writer, Content writer, Content writing

I'm engaging and love a challenge. Check out jwcreative.org for my online portfolio.

Work History

Digit Leaf LLC

Finance / Insurance
March 2019 – June 2019


November 2018 – June 2019

Metro Bank

August 2017 – March 2019

SmartTrade App

Finance / Insurance
June 2017 – January 2019
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James was extremely professional, quick to adapt and slotted in to a busy environment very smoothly. The output was fantastic, as he grasped some complicated target audiences and various tones-of-voice straight away. I'd be happy to recommend to James.

Gary Pitt, Head of marketing

James is a very talented copywriter. In a very short time he understood the philosophy of the business and captured the essence of what message the business needed to convey. He quickly integrated with the team and proved to be of great support. While shooting a video he also provided good advice on body language and tone of voice. Highly recommended!

Luca Tenuta, CEO, i-DEAL CORP.

James has done a good job with correcting and clarifying the message of Brightspark's corporate demo video.

Kari Maripuu, CEO

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