I've worked within media since 2007 as a news director, editor, and journalist.
During that time I honed my writing and grammar, and have recently worked with some exciting brands, including CRATE Brewery, Daffy's Gin, and The Restaurant Group.
I bring a fresh approach to creating the tone-of-voice for businesses and specialise in copy for websites.
writing, copywriting, blogging, web content, tone of voice
I'm engaging and love a challenge. Check out jwcreative.org for my online portfolio.
James was extremely professional, quick to adapt and slotted in to a busy environment very smoothly. The output was fantastic, as he grasped some complicated target audiences and various tones-of-voice straight away. I'd be happy to recommend to James.
Gary Pitt, Head of marketing
James is a very talented copywriter. In a very short time he understood the philosophy of the business and captured the essence of what message the business needed to convey. He quickly integrated with the team and proved to be of great support. While shooting a video he also provided good advice on body language and tone of voice. Highly recommended!
Luca Tenuta, CEO, i-DEAL CORP.
James has done a good job with correcting and clarifying the message of Brightspark's corporate demo video.
Kari Maripuu, CEO
James wrote some great editorial and site copy for us & clients.
Optus Digital Ltd, Director
I met James through the copywriting community and knew he'd be a safe bet for some content writing support. He rustled up a very quick and thoroughly researched blog post for me, which I was extremely pleased with. I'll be engaging him again for sure.
Honor Clement-Hayes, Head of Copy
James provided a highly efficient and professional proof reading service for an essential piece of brand training material. Attention to detail and commitment to timelines were exceptional at all times and the final amendments and document were accurate and helpful in creating a high quality asset.
Laura Jones, Marketing Executive, TRG Concessions
James is an excellent creative writer, and helped us with some inspiring and innovative copy our Christmas menus and campaigns. This ranged from creating fun dish names to appetising descriptions, all capturing the magic of Christmas!
Jack Dent, Marketing Executive, The Restaurant Group
We got in touch with James after reading his impressive CV and asked him to write a few pieces for our blog. We gave James a pretty wide brief, and he nailed bother blogs! In particular, his Prohabition piece was amazingly well positioned, global and authentic. James submitted all work including images to deadline and was a pleasure to work with. We will certainly be asking James to do more work for us in the very near future. You can review his work for Daffy's here: http://www.daffysgin.com/?p=12914
Anna Best, Marketing Manager - Daffy's Gin
James Walters worked as a News Editor at Newzulu from March-October 2015, where he was an invaluable part of the team. His duties included writing copy for dozens of news stories each day, which would be published on our website and sent to global media partners; chasing stories on social media; making editorial decisions on which stories to publish; and editing photos and videos. He is a strong writer, able to adapt his tone to a wide variety of news stories - from disasters, terror attacks and violent protests, to general elections, celebrity junkets, and quirky animal features. He is hard-working, personable and works well under pressure. I would recommend him as a copy writer, editor, photographer, videographer - whatever of his many talents you need!
Julia Kirby-Smith, Managing Editor, Newzulu
James at JW Creative was a pleasure to work with. We commissioned James to update the copy on our site to bring it in line with our branding and style. James established the tone-of-voice for the business, quickly and efficiently updating our copy across the board. James is creative, versatile, and adapts to the needs of his client. We would happily look to James for any future projects with our business, and highly recommend him to others.
Jess Seaton, Director
James has written both for MoonProject.co.uk and TechReviewer.co.uk. His articles are of an excellent standard and are always popular with our readers. I highly recommend him for any related position.
Charles Bowes-Lyon, Digital Marketing Director - Bowes Media Limited