Approach

I'm passionate about creating well-designed, innovative experiences, life-long learning and exploring new challenges.

I blend my deep understanding of technology and empathy for the needs of others with a proactive, pragmatic and no-nonsense approach.

I’m at my best when working on challenging projects. Whether as part of a team or independently, I always strive to simplify, avoid jargon and clearly articulate my opinions.

I care about the small details and I'm a perfectionist at heart. However, through experience I understand there's a balance to be struck when trying to get things done in a fast-paced environment.

I'm a strong believer in always giving my best efforts and bring this attitude into each new project I undertake.

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Brand Experience

Moncler, Carolina Herrera, Mulberry, Jaguar Land Rover, WWF/Netflix, John Lewis, Avnet, Channel 4, TalkTalk, BT

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Expertise

• Extensive e-commerce & luxury brand experience including: Carolina Herrera, Mulberry & Jaguar/Land Rover
• Experience of end-to-end UX process across a range of industry sectors
• UX research & analysis including heuristic evaluations, UI audits, analytics reviews & competitor research
• Strong IA skills covering content audits, card sorting, content mapping, user journeys & sitemaps
• Wealth of experience prototyping complex screen flows and micro-interactions for iOS and responsive web
• Solid reputation for creating outstanding UX deliverables (sitemaps, wireframes, user flows.)
• Mentoring design students on Design Lab’s Interaction Design course
• Comfortable presenting to clients/stakeholders
• Thorough understanding of native mobile and responsive web technologies
• Multi-disciplinary skillset encompassing both design and development
• Exposure to an array of working styles (design sprints, agile, lean etc.)
• Ability to collaborate with stakeholders, PMs, designers and developers

United Kingdom

Skills

Sketch, Flinto, Principle, InVision, Prototyping, Wireframing, Figma, Zeplin, Confluence, Jira, Information architecture, User experience, UX, UX design